China is currently the world’s largest producer and consumer of bakery and is the world’s fastest-growing market as well. With the continu-ous improvement of the living standards of Chinese consumers, bakery industry has become a new choice for fashion and leisure diets advocated by young consumers, which has a huge market development space. The data shows that China currently has more than 100,000 bakery shops. In 2018, the total retail sales of China’s bakery industry has reached 203.3 billion yuan with a growth rate of more

than 10%. It is estimated that the sales revenue of China's bakery food industry is expected to exceed 360 billion yuan by 2022. In the face of increasing consumer demand, more and more international bakery companies are attracted to China to further explore and share China's huge consumer market, as well ad also promote the rapid development of Chinese brand bakery franchise . As an annual indispensable franchise event for the Chinese bakery industry, Shanghai International Bakery Exhibition ( hereinafter referred to as Shanghai Bakery Autumn Exhibition) has been successfully held for several times. At the same time, the cumulative exhibition area exceeds tens of thousands of square meters, which has attracted nearly 1,000 excellent suppliers from 23 countries and regions around the world and hundreds of thousands of professional visitors to participate in the exhibition. It is a professional trade exhibition that

integrates the five advantages of bakery industry, such as bakery industry ,market economy, geographical location, brand benefits and exhibition hall for product display, procurement, trade, franchise and distribution. Furthermore, the exhibition is guided by market develop-ment, based on Shanghai, facing both domestic and foreign markets, making full use of the regional and economic advantages of the Yangtze River Delta, and integrating the opportunity of the Yangtze River Delta and Belt and Road Initiative to serve the entire industrial chain of the bakery industry.

Bakery Ingredients and Finished Products: grain and oil , additives, preservatives, fillings, cake decorations, finished products and other bakery raw materials

Bakery Equipment: production machinery, baking molds and other utensils, showcase/storage/refrigerator, ovens and other baking equipment, catering equipment, laboratory/detecting device

Bakery Production: R&D, OEM/ODM, mooncake & production, pastry & production, biscuit & production, bakery hand-gift & production, candy & production, snack & production

Bakery Packaging Solutions: packaging materials, packaging machine, packaging design, etc.

Coffee/Beverage/Leisure Food: coffee raw materials/finished products/coffee machines, beverage/juice machines, tea/tea set, ice cream raw materials/finished products and equipment, pizza and others

Home Baking: small-packaged ingredient, home-baking molds, small appliances (oven, mixer, etc.), package decorations,etc.

Bakery Franchise: chain store franchise, Chinese pastry chain Store franchise, café/beverage/ice-cream/restaurant franchise,etc.

Others: School/Institute (technical, management, entrepreneurship, etc.), e-business service, information service, shop design/decoration, logistics/cold Chain, media and others

Target Audience

Manufacturers, distributors, retailers, import and export agents, bakeries/cake shops, bakery electronic business /personal studios/family

bakers, bakers, hotels/dining/cafe, training agency and others in various bakery industries .

National Center for Exhibition and Convention (NECC) is located in the west of the core area of Hongqiao Business District in Shanghai, China. It is only 1.5 kilometers away from Hongqiao transportation hub, closely connected with Hongqiao high speed railway station and Hongqiao airport through the subway. The surrounding expressways extend in all directions, and within 2 hours you can reach the important cities of the Yangtze River Delta, so the transportation is very convenient.

Four parts- exhibition venues, supporting commercial centers, supporting office buildings and supporting hotels consist of NECC. They are connected through an eight-meter-elevation exhibition avenue so that all kinds of people can easily pass through the exhibition venues, commercial centers, office buildings, and hotels etc.

The available exhibition area of NECC reaches 500,000 square meters, including 400,000 square meters’ indoor exhibition area and 100,000 square meters’ outdoor exhibition area. The indoor exhibition hall is composed of 13 big halls with unit area of 28,800square meters and 3 small halls with unit area of 9,700square meters. The truck can directly arrive at the exhibition hall. In the north of the first floor, 4 big halls and 1 small hall are provided with ground load of 5T/m2, and equipped with adequate electric power. Among them, only 1 big hall has double-layer structure. Others are single layer without columns, which is suitable for heavy, industrial exhibition. In the south of the first floor, 4 big halls with double-layer structure are provided with ground load of 3.5T/m2, column net area of 27*36 square meters, and column height of 11 meters. On the second floor, there are 5 big halls and 2 small halls. The ground load of them are 1.5T/m2; the column net area of the big hall is 36*54 square meters, and the average column height is 16 meters, which can also meet the demand of most exhibitions. Around the exhibition hall, adequate conference facilities are equipped. They are consists of more than 60 conference rooms with different sizes, which can organize meetings from tens of people to 3,000 people.

NECC embraces an advanced transportation system. People, vehicles, and goods are in different traffic aisles; Various industries have their own traffic systems to ensure the traffic safety during the exhibition.

The supporting commercial center is located in the central area, connected with the exhibition halls, and can be reached by the subway. It is equipped with meeting rooms, VIP rooms, information desk and other exhibition facilities. Besides, it combines the functions of all kinds of catering, entertainment, exhibition marketing, and boutique shops etc. The supporting commercial center not only provides supporting services for the exhibition, but also extends the exhibition effect to enhance business value and meet the needs of different people, which is a unique shine point of NECC.

Three office buildings and a five star hotel are located at the end of the four leaves in NECC. Among them, the office building can meet the needs of all kinds of exhibition chain enterprises, trade promotion agencies, business enterprises, and financial institutions etc., The office buildings also provide efficient and convenient conference services for the exhibition, holding perennial display of various kinds of products to complement the exhibition and amplify its functions. The five star hotel can satisfy high-end people’s demands of accommodation, dining and meetings.

Rail Transit

Exit 4, 5 and 6, East Xu Jing Station on line2 can directly get to the exhibition venue.

Taxi

Elevated Road : Yan’an Elevated, in south outer-ring expressway direction; Jiamin Elevated – Jianhong Elevated- East Yinggang Road – Zhu Guang Road (at the west gate of NECC);
Beizhai Elevated, in north outer-ring expressway direction, Jiamin Elevated – Songze Elevated – Off-ramp of Panlong Road – Long Lian Road – Zhu Guang Road (at the west gate of NECC).

Ground Road: Bei Zhai Road / West Tianshan Road / in West Xianxia Road direction, Shenchang Road or Huaxiang Road – Songze Avenue – Zhu Guang Road (at the west gate of NECC);
Yan’an Road direction, West Yan’an Road- Hu Qing Ping Road – Zhu Guang Road (at the west gate of NECC). Taxi please go through west entrance of Zhu Guang Road, then pass gate 20, and reach the special lane of North Hall to let passengers get off; the taxi without passengers please go through gate 18 to enter the designated area for parking.

Bus Route

No 865: connected with subway- Shanghai Zoo, Caohejing Development Zone, Jinjiang Park Station
No 706: connected with subway-Jiuting Station
No 776: connected with subway-Ziteng Road, Zhongshan Park
The buses leading to the surrounding areas: No710, Zhu Xu Line, Tsing Xu Line, Bai Xu Line, No1 Xu Jing Road, No2 Xu Jing Road, No4 Xu Jing Road, No5 Xu Jing Road, No797, and No197. The traffic is very convenient.

Shuttle Bus during the Exhibition

Hongqiao airport terminal 1: get on/off at Airport Road, connecting rail line 10
West Hongqiao traffic center: get on/off at Shenhong Road, connecting Hongqiao airport terminal 2 and Hongqiao Railway Station
Shanghai West Railway Station: get on/off at the terminal of No 1 bus, directly reaching Shanghai West Railway Station and connecting Line 11
Shanghai Stadium: get on/off at No111 bus station, directly reaching Shanghai Stadium bus station, connecting line 1,3,4. Passenger point of the shuttle bus in NECC is in the designated area outside the North Hall.

Self Drive

From Shanghai downtown area
Yan’an Elevated, in south outer-ring expressway direction; Jiamin Elevated – Jianhong Elevated- East Yinggang Road – No. 2 parking lot (North side of Panzhong Road, near Zhu Guang Road) or East Yinggang Road- Zhu Guang Road –Songze Avenue (at the north gate of NECC)-designated area of the north exhibition hall for parking;
Beizhai Elevated, in north outer-ring expressway direction, Jiamin Elevated – Songze Elevated – turn right at Off-ramp of Panlong Road – No. 1 parking lot (North side of Songze Avenue, near the south side of Long Lian Road) or Long Lian Road – Zhu Guang Road –Songze Avenue (at the north gate of NECC)-designated area of the north exhibition hall for parking;

From Yangtze River Delta: passengers flow in Hangzhou, Ningbo, and Suzhou direction, can gather from G60 and G2 to Shenhai Expressway, G15 – Off-ramp of Songze Avenue – Songze Avenue (at the north gate of NECC) – designated area of the north exhibition hall for parking; or Songze Avenue – Zhu Guang Road – East Yinggang Road- No. 2 parking lot (north side of Panzhong Road, near Zhu Guang Road).