Total Carcass Utilization:
Maximize returns at each link in the marketing chain by building export demand for value-added products and the complete range of red-meat items, especially those that are underutilized in the U.S. market.
Trade Support:
Gather and disseminate market intelligence and facilitate contact between U.S. exporters and targeted buyers in export markets.
Buyer Education and Loyalty:
Educate targeted buyers in export markets on the attributes of U.S. red meat and red-meat products and build buyer loyalty to products exported from the United States.
Market Presence:
Increase the presence of U.S. red meat and red-meat products in the HRI and retail sectors in targeted export markets.
Product Image:
Establish positive images for U.S. beef, pork and lamb with consumers in targeted export markets.
Market Access:
Collaborate with industry partners to secure meaningful, sustained access to new and existing export markets using all available means.
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