Kraft Heinz Company

Our Purpose, Vision, Values, and Leadership Principles

We are writing the next chapter of our history at Kraft Heinz. Just as a compass provides guidance and clarity, together our Purpose, Vision, Values, and Leadership Principles chart our collective course. They set and establish our new direction, serving as a "north star" for the Company. Consumers are at the center of everything we do – from the quality of our world-class iconic brands to our commitment to the communities where we live, work, and do business. They remind our employees, individually and as a team, why the work we do each day matters.

Our Purpose

Our Purpose is an inspiring call to action – our reason to exist. It reminds us, day in and out, why we're here. After all, we are a food and beverage company – one whose products and brands spark joy, bring people together, and create memorable moments for people across the globe. With dedication and passion, we provide consumers and their families with products they know, love and trust. Quite simply, we help feed the world – and we do it deliciously.

Our Vision

Our Vision is a simple internal declaration of what we aspire to do. It points the way to where want to go as a Company, and what we plan to achieve in the years ahead. It makes our ambition clear – and underlying it is the concept of growth. We intend to grow consistently drive both top- and bottom line growth. We will do it sustainably – delivering growth financially year over year, while also doing it the right way by caring for the environment and communities where we live and work.

By delighting consumers – making them happy by meeting and exceeding what they need, want and desire when it comes to flavor and taste – we will drive brand equity and loyalty. And when more consumers feel this way, we will be able to increase our brand penetration and volume. And we plan to do this globally, extending our products' reach around the world and within our Zones.

Our Values

We walk in our Purpose by living our Values. These six core beliefs bring our Purpose to life. They make up our common language, define our shared culture – and reflect the Company we're working to become each day.

Each of our six Values start with WE – a commitment our people make to each other and to consumers around the world. Being one of the world's leading food and beverage companies is a privilege – and a huge responsibility. Times and tastes may change, but the core Values that shape who we are never will.