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Diageo

beverage alcohol

Introduce
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Our business

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer – a business built on the principles and foundations laid by the giants of the industry.


We have over 200 outstanding brands – old and new, large and small, global and local, with brands sold in 180 countries at almost every price point, in every category to meet consumer demand.


We are a young company with entrepreneurial spirit and determination.


The success of Arthur Guinness, Pyotr Smirnoff, John Walker, Charles Tanqueray and many more led to the formation of our company in 1997.